“As the saying goes, type is a beautiful group of letters, not a group of beautiful letters.”
— Matthew Carter

“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.”
— Emil Ruder

“Faces of type are like men’s faces. They have their own expression; their complexion and peculiar twists and turns of line identify them immediately to friends, to whom each is full of identity.”
— J.L. Frazier

“Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.”
— El Lizzitsky

“Wouldn't it be interesting if there were only one typeface in the world? Designers would really have to think about the idea behind their designs instead of covering ir up with fancy typefaces. One, universal typeface would really strip away all the flashy emptiness in design. And, of course, that one typeface would have to be Helvetica.”
— Erik Kessels

“This then is the scribe’s direct purpose : the making of useful things legibly beautiful.”
— Edward Johnston

“Anyone who would letterspace black letter would steal sheep.”
— Frederick Goudy

“You cannot understand typography and typefaces without knowledge and you can’t keep that knowledge for only yourself. Type design is a cultural act, not just a few lines of data in the corner of a hard disk.”
— Jean-François Porchez

“Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced.”
— Helmut Schmid

“To be married to a wife who can set type is happiness indeed.”
— Walter Tracy